Trees planted:
NOP New Ordinary People

Who is New Ordinary People?

NOP is an Estonian streetwear brand established in March 2021, with the mission to switch the environmental and social impact of the industry by making sustainability easy to achieve for people.



✊ No compromises.
✊ Slow fashion.
✊ Plastic-free manufacturing.
✊ No "season or sale".
✊ Dead serious about sustainability.

Why are we here?

1/6 of people in the world work in fashion.

7,4 million children are exploited by the industry in Bangladesh.

16% world’s insecticides & herbicides are from cotton production.

200K people die from toxic exposure to pesticides every year.

93 million tons of textile waste created by fashion industry each year.

In 2030 our planet is supposed to have net zero emissions of CO₂.

We want to switch the impact and make the buying do good.

Our Sustainable Development Goals:

No povertyZero hungerClean water and sanitationDecent work and economic growthSustainable cities and communitiesResponsible consumption and productionClimate actionLife on land
Foto by Kyle Cesmat

Deep dive the production process:

1. The organic cotton is grown by smallholder farmers in India & passed in GOTS certified ginning mill facilities to separate the fibre from seeds and rest. The water used for crops is minimal and clean.

2. The fibres are milled in yarns in GOTS certified factories in Bangladesh.

3. Yarns get knitted to a fabric, dyed, washed, cut & sewn in OEKO-TEX, GOTS & FAIR WEAR certified facilities. The whole process is controlled on-site every day by more than 20 quality, sustainability, social & safety controllers. The water used is treated and controlled in ETPs to ensure it's purity and safty when it’s discharged back to surface water.

4. The raw products are shipped to Europe in GOTS warehouses.

5. On your order, we finish it for you and send it to you in zero-waste packaging.

6. We plant a tree for every product you bought.

Foto by Kyle Cesmat

What makes us NOP?

1. EVERYTHING we do is environmental friendly & certified.

2. We cut down the overproduction from it's roots: NOP makes on order.

3. We refuse to nuture slavery. Our production chain is where the industry exploits the most, and it's there that we give the workers a safe and healthy place to work in, a living wage and child care support. It's controlled and certified.

4. NO plastic. We use responsably managed forests certified paper/cardboard (FSC or PEFC), recycled and recyclable.

5. We plant a tree with each product bought. In 20 years each product takes 199,65 kg of CO2 away from the atmosphare. The forests are planted all over the world.

Read about our sustainability
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If you're interested in our merch, get in touch with us at [email protected] - we'd love to know more about you!

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