Wearing good feels good

We want to be the one you can trust without second thoughts.
You just check what fits you best, we will think about the rest:

All our employees are safe, loved and paid;
There is NO child labour nor discrimination involved;
The materials used are planet-friendly;
In the long term our carbon footprint is less than zero;
We pack in zero-waste.

Ready to feel good about what you wear?

EVERY PRODUCT PLANTS A TREE!

We are urban, functional and sustainable clothing brand & zero waste ambassadors.

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What is NOP?

NOP is a sustainability movement brand. New Ordinary Person is an ethical & zero-impact-for-the-planet person.

Do we believe in a future without respect for our planet? Nop ❤️🌍

We're born sustainable

We are 100% eco-friendly: the materials, happy workers and responsible production. With each product bought, we plant a tree! This takes our carbon footprint below zero.

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Care for your clothes

Find out some basic steps that help you make your clothes last longer.

FIND OUT HOW

WeBlog

Let's talk about sustainability and spread the knowledge. We like to keep it simple.

READ SOME STUFF

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What is NOP?