NOP New Ordinary People

NOP is a way of thinking.

We are against exploitation, poverty, unequal workspaces, global warming, biodiversity loss, consumerism and bad production habits.
There are almost no cotton farms left in Europe. And even though it's more carbon-intensive, we prefer contributing to global social equality by sourcing from fair wear factories in Bangladesh.

People come first.

fair wear

The textile industry is known to have little regard for the working conditions of its employees. We go in the oposite direction.

Our suppliers value transparency and are Fair Wear Foundation members because we are strongly against every form of exploitation, violence or harassment. FWF has 8 standards that make them awesome:

  • The employment is freely chosen.
  • No exploitation of child labour.
  • No discrimination.
  • The employment relationship is legally binding.
  • Payment of a living wage.
  • Reasonable hours of work.
  • Safe and healthy working conditions.
  • Freedom of association for whatever one believes.

There’s also childcare on-site and most facilities offer a scholarship for workers’ children.

This might sound normal, but unfortunately, in the "fashion industry production countries" it isn't. Infact our production factories are controlled on-site every day by more than 20 quality, sustainability, social & safety controllers.


Made with100% sustainable materials.

Organic Cotton

Organic cotton avoids chemical insecticides, fertilisers and pesticides. It’s grown using natural farming methods and is more respectful of water and local biodiversity, allowing farmers to grow cotton crops alongside other food crops. This means that it doesn’t pollute the soil, rivers, lakes and seas and the water used is not wastewater. The crop rotation, green manure, composting, reduced tillage, and the recycling of crop residue protect the soil from desertification. Furthermore, plantations where organic cotton is grown avoid the use of genetically modified seeds, thus they help to preserve seed biodiversity.

Recycled Polyester

Some of the products had up to 20% recycled polyester (from PET plastic bottles), now we've removed them from our catalog in order to go 100% biodegradable. We'll get the loved products back as soon as we find a 100% biodegradable and sustainable manufacturing chain for them


Environmentally friendly inks

100% eco-certified by the OEKO-TEX® ECO PASSPORT and by the very serious GOTS label. Our clothes are dyed without using any toxic substances and printed with ecological inks.

We don't use any animal-based materials and we do not tolerate animal testing.


Responsible & consumer friendly

Made on demand

We finish the product only once you order it.

We don't overproduce, which means we don't have unsold goods and there is no need for us to do any seasonal sales and bombing you with stuff you don't need. The first step to promoting a more rational and eco-responsible consumption is to respect the consumers' psychological well-being.

The water usage

Water is more precious than gold. The organic cotton used is grown with a minimal amount of water and isn't polluted with chemicals or contaminated in any other way.

All our supplier's factories (talking about the fabric treatments and dyeing) have ETP's (Effluent Treatment Plants) to treat all the water used by removing all the toxic elements from the water before releasing it back to nature. The factories use it also for gardening 👍

The in-house specialists in the factories and the testing facilities ensure the safety of the treated water. It's tested for PH, Dissolved Oxygen, Biochimical Oxygen Demand, Chemical Oxygen Demand and Total Dissolved Solids.

We plant trees.

NOP collaborates with “Tree Nation” organization in order to give a hand with reforestation. Tree Nation plants trees around the world where the planet needs them the most. No fruit trees or strange stuff: real forests for animals and biodiversity in general.

We decided to plant a tree with each product you buy.

Visit our forest
One Tree Planted

Before Tree Nation, we collaborated with One Tree Planted by planting 104 trees in total.


Every little detail matters

Zero-waste packaging

We don’t use plastic. Our packaging is made of eco-certified paper (FSC or PEFC), recycled and recyclable.

Renewable energy sourced e-commerce

You can shop with ease, our website is hosted on a 100% green hosting.

Carbon footprint of each product:
0,35 kg
CO₂ emissions 
to produce & send

- 10 kg
CO₂ emissions an average 
tree can absorb per year
In 20 years, thanks to each product, we'll have 199,65 kg less CO₂ in the atmosphere.
+ no soil pollution + more socially responsible industry.
Shop NOP
Get to know us
This website is GDPR friendly 
and Carbon neutral.
Connect with us

We're building a tribe!

Are you an innovative person who deeply respects nature?
Then this tribe is for you! We'll have gatherings, fun and networking so that we can shape the future together.

Join the waiting list!

©2021-2023 New Ordinary People OÜ - All rights reserved | Privacy Policy